Consulting services dedicated to proving purpose and profit can go hand in hand.
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Does purpose in business pay?
Balancing purpose and profit is increasingly favoured by consumers, employees, and stakeholders. Businesses are now expected to do good while making a profit, reflecting a shift in the social license to operate. It is possible to align purpose and profit successfully.
How do we know this?
We know this at a cellular level. But if you need data points, a recent Harvard Business Survey highlighted that companies with a strong sense of purpose experience a 30% increase in revenue compared to those without, on account of customer and employee loyalty.
Why does this matter?
The statistics indicate a growing necessity for traditional businesses and NFP models to evolve.
Being solely purpose-driven or profit-driven is insufficient.
To succeed and compete for talent and consumer share, businesses must balance both aspects effectively.
"A company cannot achieve long-term profits without embracing purpose and considering the needs of a broad range of stakeholders...
Ultimately, purpose is the engine of long-term profitability."
Larry Fink, CEO of BlackRock
Profit & purpose go hand-in-hand
In today's VUCA world, prioritising purpose is not just a moral decision but a strategic necessity. It requires significant investment to ensure purpose is not only integrated into your policies but also into the way you conduct business.
Some common challenges our clients seek assistance with include:
- Building the business case and gaining commitment to a plan
- Implementing ESG practices in business and digital operations
- Developing sustainable business models, value chains, products, and services
- Assessing your business impacts on community, customer and employee experience
- Implementing and managing change through collaborative design processes.
How can we help?
Change with Purpose
Starting or progressing towards purposeful goals can seem overwhelming. We assist in strategising and planning for the necessary people, process, and technology changes to ease the transition for your business, staff, customers, and community.
Design with Purpose
We support teams in building innovative services, products, and businesses by understanding customer needs through design thinking. Starting with open minds, research, and real-world problems leads to effective & positively impactful solutions.
Engage with Purpose
Corporate citizenship programs often involve reporting, donations, and volunteering, but purposeful business goes beyond what you do. It is how and why you do it. We can support you with embedding purpose in your culture, operationalising it in your value chain & engaging stakeholders throughout.
How do we work?
Marissa Aliferis
Founder &
Managing Director
With over 20 years of global experience, Marissa is a change maker committed to creating a more sustainable, equitable, and inclusive future. Her experience in complex business & digital transformations, including operating model, regulatory & culture change, puts her in good stead for the demands of the global transition to more sustainable & responsible business practices.
Through a network of great people who share a purpose centric passion, we bring consultancy and facilitation services to businesses, community groups, NFPs and government bodies looking to serve their clients & communities with purpose.
We believe we find purpose by learning about what is most important to the users of our services, products or technology and involving them in answering the 'what', 'why', 'when', 'where' and 'how' questions.
Let's work together.
marissa@aprofitablepurpose.com
linkedin.com/in/marissa-aliferis/
